Digital Marketing

CVS/pharmacy recently kicked off its first-ever “ExtraCare H(app)iness Event," promising loyalty members a different “surprise” offer within the retailer's mobile application every Wednesday and Sunday from June 30 through July 26.

Driven by three major market forces, the industry is on the cusp of a new era of creativity that could usher in unprecedented growth opportunities.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: frictionless-shopping technology provider Jisp.

Brands need to understand the evolving definition of "convenience" and the nuanced trade-offs that consumers are willing to make in order to get it.

The event spanned two one-hour panel discussions with four women each, more than 20 sampling stations all by women-owned or women-led brands, a raffle and live music.

Although still not offering grocery items, the retailer has significantly ramped up its online assortment with seasonal items and products from national brands such as Sony, Samsung and Apple. 

If marketing messages can be individualized based on what we know about consumers, our media and measurement strategies should follow suit.

Take part in a 30-minute debrief presented by Path to Purchase Institute editors on the strategies and tactics driving success (or failure) at today’s leading retail chains including Amazon, Walmart, Target and more! Register Now!