From "Cow to Cone"CGT Publisher Lori Castle gives you a sneak peek into the trends and topics discussed in this month's issue. Pepsi Strengthens Commitment to SustainabilityTwo new interactive Web sites emphasize Pepsi's efforts in environmental sustainability and encourage consumers to become more environmentally responsible. General Mills Broadens Hispanic Marketing Reach The partnership with Univision will air sponsored vignettes with cooking and nutrition tips. MillerCoors Brews Innovative Packaging Solutions The brewer reveals details behind the development of the Cold Activated Bottle and Vented Wide Mouth Can. P&G Unveils New Febreze Line A fine mist formula aims to deliver all-in-one freshness benefit, eliminating odors in fabrics and air. Mountain Dew Consumers Create Latest Flavor More than a quarter of a million consumers voted for Mountain Dew Voltage to become the brand's next flavor line extension. LEGO Icon Turns 30 The population of the iconic yellow man surpasses 4 billion, ensuring that children everywhere can tap into his spirit of adventure. Calvin Klein Sells Online Calvinklein.com expands its operations to include on-line sales of Calvin Klein 'better' apparel, accessories, as well as products for the home. Cheryl Perkins of Innovationedge on the Meaning of Innovation Cheryl Perkins, founder and president of Innovationedge, assesses how current trends are shining new light on the meaning of innovation. Mobile Marketing Influences Consumers Through Incentives While most consumers initially respond to mobile phone marketing in a negative manner, an ABI Research study shows that those who offer incentives are more likely to succeed. First Previous 195 196 197 198 199 Next Last
