Coca-Cola to Reward Consumers for Recycling
Coca-Cola and RecycleBank announce a non-alcoholic beverage sponsorship agreement expected to significantly enhance the variety of rewards offered to RecycleBank's members for recycling through RecycleBank. Beginning in February, consumers participating in the RecycleBank program may redeem their earned RecycleBank points to select from a variety of fun rewards from the Coca-Cola family of brands and partners. Coca-Cola rewards will deliver up to $600,000 in retail value to the RecycleBank beverage category. RecycleBank households also will have the opportunity to redeem RecycleBank Points for Coca-Cola sponsored My Coke Rewards Points, the successful online loyalty program for consumers of Coca-Cola products.
"We are committed to promoting recycling of all our packages," says Katie Bayne, chief marketing officer, Coca-Cola North America. "RecycleBank's connection with households affords us unique opportunities to communicate about and encourage recycling. And with My Coke Rewards.com, we can expand on the rewards available to RecycleBank households as a thank you for enjoying our products, closing the loop by recycling and 'Giving it Back.'"
"We are committed to promoting recycling of all our packages," says Katie Bayne, chief marketing officer, Coca-Cola North America. "RecycleBank's connection with households affords us unique opportunities to communicate about and encourage recycling. And with My Coke Rewards.com, we can expand on the rewards available to RecycleBank households as a thank you for enjoying our products, closing the loop by recycling and 'Giving it Back.'"