The North Face Uses Web 2.0 for Sustainability
The North Face and Polartec announce the launch of their "Eco Champion" program. The campaign, located at www.brickfish.com/EcoChampion, is designed to recognize passionate people improving the environment and will honor an "Eco Champion" with a $15,000 donation made in their name to a chosen green cause and a $1,000 gift certificate to The North Face online store.
"The Eco Champion campaign is a celebration of those individuals who dedicate their lives to making a difference in our world," states Nate Simmons, director of marketing for Polartec. "Both Polartec and The North Face are committed to reducing their environmental impact through programs like the recycled Polartec fleece in The North Face Denali jacket, and we are thrilled to recognize others who embrace the world we live in."
The Eco Champion program is a two-round campaign, created and managed by social media marketing solution, Brickfish. The program invites entrants to submit videos or blogs showcasing people who deserve special recognition for their efforts to improve the environment. Twenty-five finalists selected by The North Face and Polartec from round one will advance to round two. Of the 25 finalists, one grand prize winner will be selected by The North Face and Polartec from the top 10 entries in round two.
"The Eco Champion campaign is a celebration of those individuals who dedicate their lives to making a difference in our world," states Nate Simmons, director of marketing for Polartec. "Both Polartec and The North Face are committed to reducing their environmental impact through programs like the recycled Polartec fleece in The North Face Denali jacket, and we are thrilled to recognize others who embrace the world we live in."
The Eco Champion program is a two-round campaign, created and managed by social media marketing solution, Brickfish. The program invites entrants to submit videos or blogs showcasing people who deserve special recognition for their efforts to improve the environment. Twenty-five finalists selected by The North Face and Polartec from round one will advance to round two. Of the 25 finalists, one grand prize winner will be selected by The North Face and Polartec from the top 10 entries in round two.