Starbucks Announces Instant Coffee Breakthrough
Starbucks will host exclusive events next week in N.Y. and other cities to introduce a breakthrough new product. According to its Web site, the company has been working on this project for more than 20 years, and has a patent pending on the technology that delivers Starbucks coffee in an instant form.
The instant coffee market is a $17 billion global market and is expected to offer Starbucks a significant opportunity.
The instant coffee market is a $17 billion global market and is expected to offer Starbucks a significant opportunity.