Digital Marketing

Cheryl Perkins, founder and president of Innovationedge, assesses how current trends are shining new light on the meaning of innovation.

A fine mist formula aims to deliver all-in-one freshness benefit, eliminating odors in fabrics and air.

More than a quarter of a million consumers voted for Mountain Dew Voltage to become the brand's next flavor line extension.

The population of the iconic yellow man surpasses 4 billion, ensuring that children everywhere can tap into his spirit of adventure.

Calvinklein.com expands its operations to include on-line sales of Calvin Klein 'better' apparel, accessories, as well as products for the home.

While most consumers initially respond to mobile phone marketing in a negative manner, an ABI Research study shows that those who offer incentives are more likely to succeed.

The new online community aims to bring together people from all rides of life.

Beer drinkers call for exciting new choices, so the Michelob family takes the reins to deliver more distinct styles and flavors.