Kraft and Apple Launch Innovative Consumer Tool
Kraft Foods announces that iFood Assistant, a new application for iPhone and iPod touch that offers users access to food and meal planning ideas, is now available on the Apple App Store. Unlike similar Web applications that only link to external Web sites designed to be viewed on an iPhone, iFood Assistant is a resident program that can be downloaded from the Apple App Store and installed on any iPhone and iPod touch. The launch of iFood Assistant represents the latest in Kraft's commitment to providing innovative solutions for consumers' busy and increasingly wireless lifestyles.
"People's lives are becoming increasingly complex and they're looking for relevant content and solutions to make their lives easier," explains Ed Kaczmarek, director of innovation, new services at Kraft. "We've worked with top interactive agency Genex, a division of Meredith Corporation, to create this dynamic iPhone application that answers the call with not only recipes and food ideas, but meal planning and preparation advice across many categories and consumer brands."
"People's lives are becoming increasingly complex and they're looking for relevant content and solutions to make their lives easier," explains Ed Kaczmarek, director of innovation, new services at Kraft. "We've worked with top interactive agency Genex, a division of Meredith Corporation, to create this dynamic iPhone application that answers the call with not only recipes and food ideas, but meal planning and preparation advice across many categories and consumer brands."