Digital Marketing

More than a quarter of a million consumers voted for Mountain Dew Voltage to become the brand's next flavor line extension.

The population of the iconic yellow man surpasses 4 billion, ensuring that children everywhere can tap into his spirit of adventure.

Calvinklein.com expands its operations to include on-line sales of Calvin Klein 'better' apparel, accessories, as well as products for the home.

Cheryl Perkins, founder and president of Innovationedge, assesses how current trends are shining new light on the meaning of innovation.

While most consumers initially respond to mobile phone marketing in a negative manner, an ABI Research study shows that those who offer incentives are more likely to succeed.

The new online community aims to bring together people from all rides of life.

The updated site is focused on baby safety and is expected to be used as a resource for parents.

Beer drinkers call for exciting new choices, so the Michelob family takes the reins to deliver more distinct styles and flavors.