Digital Marketing

Cheryl Perkins, founder and president of Innovationedge, assesses how current trends are shining new light on the meaning of innovation.

While most consumers initially respond to mobile phone marketing in a negative manner, an ABI Research study shows that those who offer incentives are more likely to succeed.

The new online community aims to bring together people from all rides of life.

The updated site is focused on baby safety and is expected to be used as a resource for parents.

Beer drinkers call for exciting new choices, so the Michelob family takes the reins to deliver more distinct styles and flavors.

The partnership aims to provide an engaging peek into some of the most endearing stories of the human-pet relationship.

The redesign of Heinz.com provides a global gateway for users to rediscover Heinz and its array of iconic, global brands.

The new LeapFrog titles are based on "Star Wars: The Clone Wars" and "Indiana Jones."