LEGO Icon Turns 30

Alarice Padilla

9/18/2008

The innovative LEGO minifigure and global pop culture icon turned 30 years old this August. The yellow man was first manufactured and packed into a LEGO set on the morning of August 25, 1978. Since then, he has racked up several career accomplishments:

Minifigures represent the world's largest population -- more than 4 billion minifigures strong -- making it three times larger than China, 12 times larger than the United States and 120 times larger than Canada.
Globally, 3.9 minifigures are sold per second, 365 days per year. That's an average of more than 122 million per year.
There are more than 8 quadrillion possible combinations of minifigures that can be made using all of the unique parts over the last 30 years.

To commemorate his 30th birthday, children and LEGO employees worldwide kicked off Go Miniman Go!, a movement that aims to inspire generations of LEGO children to reconnect with the adventures of their minifigures. Online videos, contests, downloads, games and more encourage fans to rekindle the joy of the minifigure at Gominimango.com.

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