Nike Inc. and The Finish Line Inc., an athletic specialty retailer, launched an integrated campaign on August 3, 2007, that highlights Finish Line as a premier destination for Nike+ running shoes this fall.
Procter & Gamble marketing veteran Ted Woehrle will join Newell Rubbermaid in the newly created position of senior vice president, marketing and brand management.
On April 10, 2008, Nike Inc. brings consumers the next evolution of the Nike+ experience: the Nike+ SportBand, designed for runners who choose not to run with music and for those times when you can't use music.