Kleenex Documentary Supports 2008 U.S. Olympic Team

3/12/2008

The documentary, a new foray into branded entertainment for the Kleenex brand, will spotlight the "let it out" moments in Olympic Games history best remembered by fans across the United States, Olympians and Olympic hopefuls, and by those that inspire them in their own lives. The documentary will be filmed over the course of this spring and summer and will culminate with a world premiere at USA House during the Beijing 2008 Olympic Games in August 2008. The film is an extension of the Kleenex brand's let it out marketing campaign launched in 2007, and encourages consumers across the globe to release their emotions by offering the tools to let it out. Julie Foudy, Olympian, soccer star and three-time medalist, will serve as the program spokesperson. The documentary will be directed and produced by Lookalike Productions, founded by twin sisters Lisa Lax and Nancy Stern.