Digital Marketing

Gsi interactive, the marketing services division of GSI Commerce, wins the 2007 Best Integrated Online-Offline Marketing award from LinkShare.

It takes approximately 412 Crown Royal purple velvet bags to reupholster a chair and 87 to create a full-length quilt.

McCormick & Company Inc., the world's largest spice company, employs Studiocom, a WPP Company, to provide interactive services for the remainder of 2007 and 2008.

Smirnoff, a Diageo brand, unveils a new drinking experience with the introduction of the Smirnoff Cocktails collection.

Kellogg Company is undertaking two major initiatives that further strengthen its commitment to meeting consumers' health and nutrition needs by adjusting what and how the company markets to children and through new front- of-pack nutrition labeling.

Kraft Foods Inc. showcased more than 70 new food and beverage products in an Internet-based virtual world at the 2007 Food Marketing Institute (FMI) Supermarket Convention last month in Chicago.

The Maytag brand launches its first major advertising campaign since being acquired by Whirlpool Corporation last year.

General Mills and Curves partner to launch a weight management brand and four new products under the Curves name.