Digital Marketing

Coca-Cola North America enters into a two-year agreement with ExerciseTV, the first comprehensive, on-demand network dedicated to fitness, sports training and motivational programming.

Borders has launched a co-branded online store with support from Sony, offering digital downloads of more than 25,000 e-books.

Tis' the season to strengthen marketing and promotional strategies: Both The Wm. Wrigley Jr. Co. and Kimberly-Clark Corporation inked new partnership deals this week to enhance marketing and promotional efforts for their consumer brands.

Johnson & Johnson creates an entirely new product category.

This holiday season,the Coca-Cola Company is donating 100,000 gifts to the Marine's Toys for Tots Foundation and is asking consumers to help make that number grow even larger.

According to the Associated Press, The R.J. Reynolds Tobacco Co. will not advertise its brands in newspapers or consumer magazines next year.

Pathmark and Giant Foods stores use Web-based grocery software by Grocery Shopping Network (GSN).

Callaway Golf, the golf equipment designer, uses WebCollage's service to integrate product marketing content from its Web site to its retail partner Web sites.