Digital Marketing

Kellogg Company is undertaking two major initiatives that further strengthen its commitment to meeting consumers' health and nutrition needs by adjusting what and how the company markets to children and through new front- of-pack nutrition labeling.

The Maytag brand launches its first major advertising campaign since being acquired by Whirlpool Corporation last year.

Kraft Foods Inc. showcased more than 70 new food and beverage products in an Internet-based virtual world at the 2007 Food Marketing Institute (FMI) Supermarket Convention last month in Chicago.

General Mills and Curves partner to launch a weight management brand and four new products under the Curves name.

The Nielsen Company and the In-Store Marketing Institute move into the national expansion phase of an initiative known as P.R.I.S.M. (Pioneering Research for an In-Store Metric): An effort to measure the size and composition of the audiences for in-store marketing media.

Earlier this week, Kraft Foods Inc. showcased more than 70 new foods and beverages in an Internet-based virtual world at the 2007 Food Marketing Institute (FMI) Supermarket Convention in Chicago.

Boscov's Department Store selects Allink Enhanced from Harte-Hanks to create a retail database marketing system.

Phat Farm selects 7thOnline Inc. to provide online showroom and buying solutions for Phat Farm's specialty store retailers.