The Hershey Company signs a multiyear agreement with GSI Commerce Inc. to provide a full-service, direct-to-consumer solution for its online gift store Hershey's Gifts (www.hersheysgifts.com) and catalog Mauna Loa (www.maunaloa.com).
Tupperware announces the launch of its 2007 Translations in Tupperware Global Design Contest and is challenging the public to put their creativity to work.
Six Flags Inc. forms multi-year sponsorship and marketing alliance with Sara Lee Food & Beverage and Sara Lee Foodservice, divisions of Sara Lee Corporation, under which the two divisions will become a Six Flags Corporate Alliance Partner and Sara Lee's Ball Park brand will become the Official Hot Dog of Six Flags.
The Maytag brand recently conducted a nationwide search for the new Maytag repairman, the longest running real-life advertising character on network television.
Mars Inc., the maker of Mars, Snickers and Twix, among other brands, will cease to target its core confectionary products to children under the age of 12.
