Digital Marketing

Kara Romanow sits down with Donagh Herlihy, vice president and chief information officer, Wm. Wrigley Jr. Co., to find out how he manages challenges around bringing new products to market, collaborating with retailers and being part of a global business.

In a move to increase brand awareness and ensure the success of new product launches, Unilever will equip its various U.S. brand Web sites with the Information Resources Inc. (IRI) Product Locator, a web-based tool that helps consumers identify local stores that carry a desired Unilever product.

Procter & Gamble deemed Super Bowl XL as the perfect venue for the debut of its multi-million dollar advertising campaign for Gillette's revolutionary wet shaving systems for men.

A data analytics solution helps Yakult understand its consumers and plan promotions better.

Maxell Corporation's classic, black-and-white "blow-away guy" image is the centerpiece of a new multi-million dollar integrated marketing campaign.

Perry Ellis International Inc. (PEI) signs a multi-year agreement with the Miami Dolphins and Dolphins Stadium to promote the companys brands at games.

Cable TV ad revenue is set to explode, indicating that consumer goods firms are aggressively seeking out niche programming to reach consumers in new ways

National acclaim compels a small ice cream caf to find a label partner that meets small business needs