Kraft Foods Expands Healthy Living Initiative

Recent studies show that some Americans have a difficult time understanding nutrition facts labels. Additionally, more than three-quarters of Americans claim it can be a challenge to eat right. To help families make smart choices for meals and snacks, Kraft continues to broaden its better-for-you product offerings and provide additional resources at consumers' fingertips as part of its Healthy Living initiative. The most recent addition to the Healthy Living initiative is Kraft Sensible Solution, a front-package labeling system designed to help shoppers easily identify better-for-you foods. Each product that carries the Sensible Solution flag has met nutrition criteria derived from the U.S. Dietary Guidelines, as well as statements from the U.S. Food & Drug Administration, National Academy of Sciences and other public health authorities.