Phat Farm to Launch eSHOWROOM

Phat Farm selects 7thOnline Inc. to provide online showroom and buying solutions for Phat Farm's specialty store retailers. Phat Farm is an aspirational lifestyle brand emulating the fashion trends from the street and a business unit of Phat Fashions, a Kellwood Company. Phat Farm will utilize 7thOnline eSHOWROOM to manage its relationships with its specialty store community. Sales representatives can access the system at any time from an Internet browser to manage accounts on the road, at tradeshows and in the office. Buyers can view real-time product information and images via 7thOnline's virtual showroom and can transmit orders electronically at any time.