Maytag's New Repairman Hits Airwaves

5/2/2007

The Maytag brand launches its first major advertising campaign since being acquired by Whirlpool Corporation last year and its first national campaign featuring the new Maytag Repairman, played by Clay Jackson who was recently discovered during a nationwide, public search involving more than 1,500 people. The new commercials are part of a robust, integrated marketing campaign to revitalize the 100-year-old Maytag brand and reinforce its unequaled tradition of quality and dependability. Jackson, as the new Maytag Repairman, will play a major role in bringing those qualities to life. Instead of waiting for the phone to ring, as historically portrayed in the Maytag Repairman's 40-year legacy, the new brand icon plays a more active role by leaving the office and searching for other things that need to be fixed. In addition to featuring the Maytag Repairman, the three commercials will highlight several products. Publicis New York, Maytag brand's advertising agency of record, created the spots.