Burt's Bees Looks Out for its Own
Bee-friendly, natural personal care company Burt's Bees is addressing the mysterious disappearance of bees, called Colony Collapse Disorder (CCD), by developing a campaign with co-founder Burt Shavitz that will raise consumer awareness through PSA distribution, online marketing and consumer sampling efforts. Burt's Bees will also partner with the North American Pollinator Protection Campaign (NAPPC) with research funding as well as a heightened awareness push later this year. On November 2nd, Burt's Bees hit the big screen with a new cinema campaign to raise awareness of CCD that coincides with the theatrical debut of "BEE MOVIE," the DreamWorks Animation SKG movie co-written by and starring Jerry Seinfeld opposite Academy Award winner Renee Zellweger. "We wanted to tie in to 'BEE MOVIE' because the movie is tied in to colony collapse disorder. It will allow us to get across this important message in a high profile way," says Mike Indursky, chief marketing & strategic officer of Burt's Bees.