Virgin Megastore Entertains Shoppers

10/4/2007

Virgin Megastore deploys the Epson media content delivery system to expand its digital marketing technologies. The music and entertainment retailer uses Epson technology to project digital content and images on any surface or shape. Virgin Megastore's flagship location in Los Angeles, Calif., features a giant s-curved film strip that consists of three screens, each rotating movie content on its own schedule. For major movie premiers, Epson media content delivery system supports a "media blast" where all screens simultaneously display the same content.