Johnson's Launches Comprehensive Marketing Campaign
In an effort to appeal to today's modern moms, particularly the growing number of moms online, Johnson's is launching a new comprehensive marketing campaign focused around the theme and power of a mother's touch. As a key part of this effort, Johnson's is introducing a series of online animated shorts to promote its iconic brand: Johnson's Baby Lotion. Featuring the voice of Emmy award-winning actress and new mom Mariska Hargitay (NBC's "Law & Order: SVU") as the voice of the baby, the three "advertainment" shorts will run on www.touchingbond.com, commencing Wednesday, February 13, 2008, along with other advertising distribution platforms. Beyond the online shorts, the dedicated www.touchingbond.com Web site will also showcase a series of videos offering moms expert tips on ways to enhance bonding with their baby through touch and massage. Additionally, Johnson's recently released a new print and television advertising campaign with the tagline -- "Make Your Touch More Touching." Lowe & Partners Worldwide in New York