Tommy Bahama Enters E-Commerce Channel
Tommy Bahama launches tommybahama.com, the brand's new e-commerce site with Escalate Retail's Blue Martini E-Commerce Suite. Tommy Bahama's first ever e-commerce website went live on Blue Martini in October 2007. Thus far, the site has increased the company's presence and product availability. One of the company's main challenges in implementing the e-commerce site was the ability to translate the company's "life is one long weekend" philosophy to the Web, which Escalate's platform has been able to help it achieve.