Digital Marketing

Kimberly-Clark Corporation (K-C) is launching the largest non-traditional marketing campaign in its history to help drive further sustainable growth for its Cottonelle brand.

Coca-Cola North America enters into a two-year agreement with ExerciseTV, the first comprehensive, on-demand network dedicated to fitness, sports training and motivational programming.

Borders has launched a co-branded online store with support from Sony, offering digital downloads of more than 25,000 e-books.

Tis' the season to strengthen marketing and promotional strategies: Both The Wm. Wrigley Jr. Co. and Kimberly-Clark Corporation inked new partnership deals this week to enhance marketing and promotional efforts for their consumer brands.

Johnson & Johnson creates an entirely new product category.

This holiday season,the Coca-Cola Company is donating 100,000 gifts to the Marine's Toys for Tots Foundation and is asking consumers to help make that number grow even larger.

According to the Associated Press, The R.J. Reynolds Tobacco Co. will not advertise its brands in newspapers or consumer magazines next year.

Pathmark and Giant Foods stores use Web-based grocery software by Grocery Shopping Network (GSN).