Digital Marketing

Cheryl Perkins, founder and president of Innovationedge, assesses how current trends are shining new light on the meaning of innovation.

A fine mist formula aims to deliver all-in-one freshness benefit, eliminating odors in fabrics and air.

More than a quarter of a million consumers voted for Mountain Dew Voltage to become the brand's next flavor line extension.

While most consumers initially respond to mobile phone marketing in a negative manner, an ABI Research study shows that those who offer incentives are more likely to succeed.

The new online community aims to bring together people from all rides of life.

Beer drinkers call for exciting new choices, so the Michelob family takes the reins to deliver more distinct styles and flavors.

The updated site is focused on baby safety and is expected to be used as a resource for parents.

The partnership aims to provide an engaging peek into some of the most endearing stories of the human-pet relationship.