Pepsi Strengthens Commitment to Sustainability
Pepsi-Cola North America Beverages launches two interactive Web sites that emphasize its efforts in environmental sustainability and encourage consumers to become more environmentally responsible: PepsiEcoChallenge.com and PepsiRecycling.com.
At PepsiEcoChallenge.com, Pepsi shares its environmental sustainability commitments, which include reducing water consumption by 20 percent, electricity usage by 20 percent and fuels consumption by 25 percent, all by 2015 -- as well as its progress toward these and other environmental goals. "As the Web site points out, today's challenge goes beyond the cola wars. The Eco Challenge is about protecting our planet's resources for generations to come -- a challenge that cuts across brands, companies, industries and even continents," says Victor Melendez, vice president, marketing, Sustainability, Pepsi-Cola North America Beverages. "We're putting recycling front and center and giving our consumers an incentive to do their part for the environment." The Eco Challenge site is organized around three main sections: Energy (including what's used to power the equipment, offices, plants, and vehicle fleet), Water and Sustainable Packaging. Each section explains the impact Pepsi's operations and products have on the environment today and talks about what the company is doing to reduce its impact.
Pepsirecycling.com is an interactive site that encourages visitors to recycle by taking the Pepsi Recycling Challenge. By trying their hand at a short quiz and pledging to recycle more bottles and cans, visitors can enter a sweeps to win Pepsi Stuff points, redeemable on pepsistuff.com for an array of environmentally sound prizes, including t-shirts manufactured from recycled materials. The points can also be used in the Pepsi Eco Sweeps, in which green-themed prizes like Smart Cars, bicycles and messenger bags will be up for grabs. Every point entered into the Eco Sweeps means ten cents donated by Pepsi to Keep America Beautiful (up to $250,000).
At PepsiEcoChallenge.com, Pepsi shares its environmental sustainability commitments, which include reducing water consumption by 20 percent, electricity usage by 20 percent and fuels consumption by 25 percent, all by 2015 -- as well as its progress toward these and other environmental goals. "As the Web site points out, today's challenge goes beyond the cola wars. The Eco Challenge is about protecting our planet's resources for generations to come -- a challenge that cuts across brands, companies, industries and even continents," says Victor Melendez, vice president, marketing, Sustainability, Pepsi-Cola North America Beverages. "We're putting recycling front and center and giving our consumers an incentive to do their part for the environment." The Eco Challenge site is organized around three main sections: Energy (including what's used to power the equipment, offices, plants, and vehicle fleet), Water and Sustainable Packaging. Each section explains the impact Pepsi's operations and products have on the environment today and talks about what the company is doing to reduce its impact.
Pepsirecycling.com is an interactive site that encourages visitors to recycle by taking the Pepsi Recycling Challenge. By trying their hand at a short quiz and pledging to recycle more bottles and cans, visitors can enter a sweeps to win Pepsi Stuff points, redeemable on pepsistuff.com for an array of environmentally sound prizes, including t-shirts manufactured from recycled materials. The points can also be used in the Pepsi Eco Sweeps, in which green-themed prizes like Smart Cars, bicycles and messenger bags will be up for grabs. Every point entered into the Eco Sweeps means ten cents donated by Pepsi to Keep America Beautiful (up to $250,000).