New Campbell Web Site Designed to Attract Innovative IdeasThe company is focused on generating ideas in the areas of new products, packaging innovation, product line extensions, and more. VANTAGE POINT: Using Marketing Technology as a Competitive Advantage By Jeffrey W. Hayzlett, Chief Marketing Officer and Vice President, Kodak Starbucks' Instant Creation For more than 20 years, Starbucks has been working on patent pending technology to bring instant coffee to its consumers. Hasbro Adds Texting to Clue The new optional text messaging feature transmits game shaping intelligence to Agents Plum, Scarlet, Mustard and the other CLUE characters. Snapple Gets Biggest Makeover in 37 Years Changes to Snapple's formula and packaging come with one goal in mind: deliver the same great product, just make it even better. Godiva Chocolatier Announces Mobile Channel Expansion Godiva Mobile expands to include an iPhone application and mobile Web. Seventh Generation Proves Appearance Does Matter Sustainable household and personal products maker Seventh Generation takes a consumer-centric approach to packaging innovation. Mattel Expands Online The aggressive online initiative is expected to reflect the way kids play online today. Pulse: Microsoft Opens Retail Experience Center The facility is the center of innovation for Microsoft and retailers addressing changing consumer expectations and economic conditions. Cheryl Perkins of Innovationedge on Innovation Drivers What three trends will be important factors in driving the next wave of new products and services? First Previous 194 195 196 197 198 Next Last
