Coca-Cola's Vault Joins ForcesCombined with the USO and country music duo, Vault delivers holiday greetings to the U.S. military worldwide. Anthony Bigornia of CAS on Optimizing TradeAnthony Bigornia, vice president of Product Strategy, CAS, shares tips on how trade can be optimized to better serve both manufacturers and retailers, and gives a glimpse into how the digital world may affect promotions. Beech-Nut Gets Closer to Customers The new services include direct marketing and permission-based e-mail marketing. Pepsi Strengthens Commitment to Sustainability Two new interactive Web sites emphasize Pepsi's efforts in environmental sustainability and encourage consumers to become more environmentally responsible. General Mills Broadens Hispanic Marketing Reach The partnership with Univision will air sponsored vignettes with cooking and nutrition tips. MillerCoors Brews Innovative Packaging Solutions The brewer reveals details behind the development of the Cold Activated Bottle and Vented Wide Mouth Can. Cheryl Perkins of Innovationedge on the Meaning of Innovation Cheryl Perkins, founder and president of Innovationedge, assesses how current trends are shining new light on the meaning of innovation. P&G Unveils New Febreze Line A fine mist formula aims to deliver all-in-one freshness benefit, eliminating odors in fabrics and air. Mountain Dew Consumers Create Latest Flavor More than a quarter of a million consumers voted for Mountain Dew Voltage to become the brand's next flavor line extension. LEGO Icon Turns 30 The population of the iconic yellow man surpasses 4 billion, ensuring that children everywhere can tap into his spirit of adventure. First Previous 194 195 196 197 198 Next Last
