Godiva Chocolatier Announces Mobile Channel Expansion
Godiva Chocolatier announces the expansion of its mobile channel with the introduction of Godiva Mobile for iPhone and a new Web site optimized for internet-enabled mobile devices. These new offerings are made to complement the existing Godiva Mobile application for BlackBerry and extend Godiva to all connected mobile users.
"The addition of Godiva Mobile for iPhone and the Mobile Web allow us to provide mobile access to Godiva.com to an even greater portion of our customers and prospects," says Kimberly Land, vice president of the Direct-to-Consumer division of Godiva Chocolatier. "This initiative is especially important during economic downturns as it allows us to stay closer to our customers and make it even easier for them to access Godiva whenever the need arises."
"The addition of Godiva Mobile for iPhone and the Mobile Web allow us to provide mobile access to Godiva.com to an even greater portion of our customers and prospects," says Kimberly Land, vice president of the Direct-to-Consumer division of Godiva Chocolatier. "This initiative is especially important during economic downturns as it allows us to stay closer to our customers and make it even easier for them to access Godiva whenever the need arises."