Marketing Tactics

With the sudden spike of e-commerce spending, brands must invest in their online presence through improvements in both technology and digital presence.

In the first of a six-month virtual education series, the Consumer Brands Association kicked off its CPG Speaks webinar series with Jeff Harmening, chairman and CEO of General Mills. Here's a recap of what he had to say.

Kroger has tapped advertising and experience company Vibenomics to expand its Audio OOH Advertising Marketplace.

Tip of the spear technology with Converge Retail straight from the 2020 NRF Big Show floor.

Personalization can serve as a critical tool to help consumer goods brands tackle current challenges head on, and to be prepared for new changes in customer behavior.

The apparel brand and retailer has launched a B2B business for reusable face masks.