“AB InBev has deep local connections in the places where we operate, and we wanted to share our resources and expertise to help these vulnerable businesses and important partners quickly adapt,” said Paula Habib, e-commerce business lead for ZX Ventures, the global growth and innovation group at AB InBev.
The program is also being implemented in Colombia, Perú, El Salvador, Dominican Republic, Panama and Honduras, under different names. Bicycle donations from Bavaria Brewery, Grupo Modelo, PepsiCo, Alqueria, Nestle and Colombina, among others, are expected to help drive the program for further success.
The beauty industry was forced to rethink their pre-COVID-19 approach and reimagine customer engagement in an entirely new context during the pandemic that will set the tone for the shopping experience for years to come.
For global beauty brand Lancôme, part of the L'Oréal Luxury Products division, events are intrinsic to its connection with consumers. Here's how the brand was able to make the same impact with a virtual event just as it would with an in-person one, even post-pandemic.