AB InBev Implements Free Delivery Platform to Help Keep Small Retailers Open

Lisa Johnston
Senior Editor
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Team members in Ecuador

To help keep small retailers open in Latin America during the spread of COVID-19, AB InBev has developed a free online delivery platform so they can offer home delivery of essential consumer goods.

Shoppers can place their online grocery delivery orders via the Tienda Cerca mobile app or online, and neither the consumer nor the retailer will be charged.

In Ecuador, the platform has grown to more than 70,000 locations, while more than 20,000 stores in Mexico are registered with the app and serving over 120,000 customers.

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“AB InBev has deep local connections in the places where we operate, and we wanted to share our resources and expertise to help these vulnerable businesses and important partners quickly adapt,” said Paula Habib, e-commerce business lead for ZX Ventures, the global growth and innovation group at AB InBev.

The program is also being implemented in Colombia, Perú, El Salvador, Dominican Republic, Panama and Honduras, under different names. Bicycle donations from Bavaria Brewery, Grupo Modelo, PepsiCo, Alqueria, Nestle and Colombina, among others, are expected to help drive the program for further success.