Marketing Tactics

Personalization can serve as a critical tool to help consumer goods brands tackle current challenges head on, and to be prepared for new changes in customer behavior.

The apparel brand and retailer has launched a B2B business for reusable face masks.

The Harris Poll Essential 100 Ranking rates companies on their corporate response to the pandemic in four different categories.

Innovative product development and distribution remain central to growing revenue in the grocery space but what does new product introduction entail today?

General Mills is working with its retail partners to ensure its e-commerce business is running at full speed as it prepares for elevated demand to continue throughout the year.

Coty has entered into an agreement to acquire a 20% ownership interest in Kim Kardashian West’s beauty business (KKW Beauty) for $200 million.

DTC apparel brand Bombas is collaborating with discovery solutions provider Taboola for a campaign celebrating Pride Month while simultaneously supporting those experiencing homelessness.

Mondelez International kicked virtual events up a notch with its Sweetest Prom Ever virtual prom party, a Chips Ahoy/Sour Patch Kids collaboration with DJ Steve Aoki.