Marketing Tactics

Tip of the Spear Technology: AD Persistence

CGT looks at emerging technologies. This week: AD Persistence's digital advertising protocol.
Tip of the Spear Technology: Cobbler Tech

CGT looks at emerging technologies. This week: Cobbler Tech’s data aggregation software.
Tip of the Spear Technology: Digital Spaces

CGT looks at emerging technologies. This week: Digital Spaces' retail management solutions.
Behind Kraft Heinz's Holiday Campaign

Seeking to increase incremental sales at Walmart for a half dozen brands, the company worked with a digital marketing and consumer data management company to build an omnichannel campaign.
Tip of the Spear Technology: CrowdRelief

CGT looks at emerging technologies. This week: CrowdRelief’s community aid platform.
PepsiCo Picks Up Be & Cheery

PepsiCo has entered into a definitive agreement to acquire Be & Cheery, one of the largest online snacks companies in China.
General Mills Confidence of the Cereal Market includes a $13 Box

CEO Jeff Harmening said the company is “innovating in new product forms that command premium price points,” which includes a box of Morning Summit cereal priced for a cool $13.
How Avocados From Mexico Used Blockchain to (Almost) Beat Donald Trump During the Super Bowl

For an agent of such a mild fruit, Avocados From Mexico has muscled its way into a solid reputation as a marketing disruptor.

Agility: The New Competitive Imperative for CPGs