Marketing Tactics

Cadbury Schweppes Americas Beverages (CSAB), whose brands include Dr Pepper, 7UP, Snapple, A&W Root Beer, Hawaiian Punch, Canada Dry, Mott's and numerous others, is working with MasterCard and USA Technologies to enable Dr Pepper and Snapple vending machines in Dallas, New York and Chicago to accept credit card payments.

Service and having products in stock proved to be much more important than price this holiday season, says a recent survey of U.S. holiday shoppers by the tax firm KPMG. This

Sony Electronics and Circuit City Stores Inc. launch free online education resources to help consumers learn about consumer electronics products and technologies.

Kellogg Company says it's coming to the rescue of woman looking for an evening snack without the guilt, with new Special K Chocolatey Delight.

In a recent survey commissioned by Sara Lee Food & Beverage, 73 percent of consumers incorrectly identified their bread as 100 percent whole wheat when it actually has similar nutritional make-up to traditional white bread.

Jarden Corporation, a provider of niche consumer products with brands including First Alert, Coleman and Oster, announced the initiation of "Operation Careers for Veterans."

New Year celebrations typically come with inspirational stories of resolutions and the expectation of heartwarming endings and goals achieved.

7-Eleven Inc. announces winners of its 2006 Retailer Initiative Awards, which formally recognize those suppliers that excelled at helping 7-Eleven meet its convenience customers' changing needs through team merchandising, demandchain solutions, cost of goods, category management and contributing to creative advertising and promotional programs.