Marketing Tactics

As the year closes you might be thinking about "wrapping" things up just like I am. I am one of those nostalgic people who like to consider the past year's events.

As an example of how marketers are using scent in advertising, Kraft Foods Inc. ran five rub-and-sniff ads for some of its products, including Chips Ahoy and Philadelphia Cream Cheese, in a special edition of Time Warner's People magazine, reports the Wall Street Journal.

Nestle consumer relationship marketing program earns the company kudos

Findings from the Cone Holiday Trend Tracker, a nationwide poll to determine Americans' plans for charitable giving this holiday season, show that more than half of Americans intend to purchase a holiday gift that gives back a portion of the proceeds to a cause.

Five years ago, Kellogg Company and its agency, Leo Burnett Worldwide, devised the Special K Challenge diet plan, which boosted Special K to become the company's No. 1 brand with an estimated $500 million in global sales.

Procter & Gamble Co. (P&G) sold its Sure deodorant brand to Innovative Brands, the same company that bought Pert shampoo from the company earlier this year.

Kimberly-Clark, Kraft, Hershey and Others Share Product and Process Innovation Strategies

Last month I told you I could not believe it was fall, and now here I am thinking about winter and holidays and the New Year.