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Marketing Tactics

  • Food

    In 2000, Nestle USA identified the strategic opportunity to establish and maintain meaningful relationships with its end-consumers.
  • Time Flies

    As I write this note and ponder the October issue, I can't believe that fall is already here.
  • Coca-Cola Heats Things Up

    Coca-Cola Co. unveiled its Far Coast brand of premium brewed beverages to an awaiting Toronto marketplace in September 2006.
  • Unilever Unifies Online

    One of the largest CG companies undertakes re-branding through Web site revamp
  • Catching Up With Lisbeth Valther Pallesen, LEGO Group

    Kara Romanow sits down with Lisbeth Valther Pallesen, executive vice president, community, education & direct division for the LEGO Group.
  • Speed to Market

    How to bring products that satisfy shopper needs to market before the competition
  • General Mills Taps Multicultural MarketS

    General Mills launches two multicultural marketing platforms that appeal to African-American and Latina consumers: Serving Up Soul and Que Rica Vida.
  • SC Johnson Launches Latest Glade PlugIn Product

    SC Johnson, the $7-billion manufacturer of consumer household products, announces the U.S. launch of Glade PlugIns Scented Oil Light Show, an innovative new product enabled by a license to Color Kinetics' world-wide patent portfolio.
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