Marketing Tactics

Bravo! Brands Inc., a brand development and marketing company that promotes and distributes vitamin-fortified, flavored milk drinks and other beverages, launches its e-commerce Web site, enabling consumers to order its products directly from www.bravobrands.com.

Harp's Food launches a customer reward program driven by Pay By Touch.

Kimberly-Clark (K-C) Corporation unveils the structure for its new Global Marketing organization as part of its ongoing effort to extend its brand-building capabilities, accelerate growth and product innovation, and improve the effectiveness of its marketing resources.

Diageo NA introduces the newest member to its award-winning portfolio -- Tanqueray Rangpur Gin.

Coty Inc. signs an agreement with Grey's Anatomy star Katherine Heigl to be the face of the first new women's fragrance from Nautica.

I was fortunate to meet with, interview and even "hang out" with some excellent business leaders over past month.

A "win-win-win" scenario for the retailer, the manufacturer and the shopper

The Coors Light campaign features a new tagline, "The World's Most Refreshing Beer," a nod to the brand's successful positioning as the beer as cold and refreshing as the Rocky Mountains