Marketing Tactics

Harry & David's famous juicy pears will more easily find their way into the mouths of eager customers thanks to the implementation of SAS Enterprise BI Server, which is helping the Oregon-based gourmet food retailer to manage its marketing activities.

MEGA Brands Inc. names Kathleen Campisano as executive vice-president and chief marketing officer.

The fast-growing independent energy drink company, Bliss Beverage, announces a major agreement with Wal-Mart that will significantly increase distribution of Socko Energy beverages in the United States.

Recent studies show that some Americans have a difficult time understanding nutrition facts labels.

Beech-Nut Nutrition Corporation introduces Good Morning and Good Evening baby foods, a new line of products that offers key ingredients to infants already eating solid baby foods, based on the time of day that they are fed and the associated nutritional needs.

Bravo! Brands Inc., a brand development and marketing company that promotes and distributes vitamin-fortified, flavored milk drinks and other beverages, launches its e-commerce Web site, enabling consumers to order its products directly from www.bravobrands.com.

Kraft Foods Inc. announces that Jeri Finard, executive vice president and chief marketing officer (CMO), has decided to leave the company for personal reasons.

NBA legend Magic Johnson is the top-rated athlete when it comes to the business side of corporate endorsements in a survey by sports marketing agency TSE Sports & Entertainment. TSE's first annual "AB" (Athlete Buiness) ratings are calculated by surveys from 213 marketing executives who use athletes for corporate purposes.