Marketing Tactics

Kimberly-Clark (K-C) Corporation unveils the structure for its new Global Marketing organization as part of its ongoing effort to extend its brand-building capabilities, accelerate growth and product innovation, and improve the effectiveness of its marketing resources.

Diageo NA introduces the newest member to its award-winning portfolio -- Tanqueray Rangpur Gin.

Coty Inc. signs an agreement with Grey's Anatomy star Katherine Heigl to be the face of the first new women's fragrance from Nautica.

I was fortunate to meet with, interview and even "hang out" with some excellent business leaders over past month.

A "win-win-win" scenario for the retailer, the manufacturer and the shopper

The Coors Light campaign features a new tagline, "The World's Most Refreshing Beer," a nod to the brand's successful positioning as the beer as cold and refreshing as the Rocky Mountains

The findings of a recent Credit Suisse survey show that China is on course to become the world's second-largest consumer market by 2015, with the United States being first.

The Procter & Gamble Company (P&G) was awarded $19.25 million after winning a jury trial on March 16, 2007, in Federal District Court in Salt Lake City, Utah, against four Amway distributors for spreading false rumors about the company to advance their own business.