Marketing Tactics

How to bring products that satisfy shopper needs to market before the competition

General Mills launches two multicultural marketing platforms that appeal to African-American and Latina consumers: Serving Up Soul and Que Rica Vida.

SC Johnson, the $7-billion manufacturer of consumer household products, announces the U.S. launch of Glade PlugIns Scented Oil Light Show, an innovative new product enabled by a license to Color Kinetics' world-wide patent portfolio.

Kara Romanow sits down with Donagh Herlihy, vice president and chief information officer, Wm. Wrigley Jr. Co., to find out how he manages challenges around bringing new products to market, collaborating with retailers and being part of a global business.

In a move to increase brand awareness and ensure the success of new product launches, Unilever will equip its various U.S. brand Web sites with the Information Resources Inc. (IRI) Product Locator, a web-based tool that helps consumers identify local stores that carry a desired Unilever product.

Building profitable brands and partnerships; agenda provides wide-range expertise

DIAGEO-Guinness USA decided it was time for change and gave the traditional Guinness packaging a contemporary new look, which debuted on Guinness Draught cans and bottles last month.

The closing of the May issue marks a bittersweet time for CGT.