Marketing Tactics

One of the largest CG companies undertakes re-branding through Web site revamp

Kara Romanow sits down with Lisbeth Valther Pallesen, executive vice president, community, education & direct division for the LEGO Group.

SC Johnson, the $7-billion manufacturer of consumer household products, announces the U.S. launch of Glade PlugIns Scented Oil Light Show, an innovative new product enabled by a license to Color Kinetics' world-wide patent portfolio.

Consumer goods industry thought leaders define what innovation means to them and talk about priorities, external collaboration and new products

H.J Heinz is rearranging its ketchup displays at grocery stores nationwide so that its new, larger Fridge Door Fit ketchup bottle is upgraded from the bottom shelf to a new location where consumers can't miss it.

Web content syndication better educates Kodak customers and increases online traffic

Tropicana Products Inc., a division of PepsiCo Inc., is going beyond the juice aisle into the produce section with the introduction of Tropicana Pure, a new line of 100-percent fruit juices.

In conjunction with our first annual Growth & Innovation Forum this month, our September issue also is focused on innovation.