Marketing Tactics

To date, most retailers rely on plastic packaging to discourage thieves who were slitting packages open, grabbing the contents and dropping empty packaging back on shelves.

Private labels are winning. What are you going to do about it?

Procter & Gamble's quest to debunk competitors that too closely mimic its brand packaging is a testament to the sophistication of the new age of private label product.

Crayola partners with GPX, a designer and manufacturer of consumer electronics products, to launch an entertaining line of audio and video products, dubbed "Feel the Color of Music"

By re-vamping its trade promotions process, Beech-Nut creates optimal visibility on the basis of demand-driven activity

For years race fans used scanners to listen to communications between a driver and crew during a race.

As of late, it seems as though a rising number of manufacturers are dumping very profitable business units in order to focus on a core group of products and get business back on track.

A data analytics solution helps Yakult understand its consumers and plan promotions better.