Marketing Tactics

The annual New Product Pacesetters report from Information Resources Inc. is an analysis of the most successful new consumer packaged goods brands launched in 2003-2004, plus the factors driving their success and key consumer purchase trends to watch in 2005.

I love a good case study as much as the next person but I sometimes forget that underneath all of the technology, best practices and consolidation lies the beating heart of a shrewd accountant.

Yamaha Motor Europe revs up research to launch new products

With Wall Street's insatiable demand for profitable growth in the consumer packaged goods (CPG) industry, CPG companies must ensure that every asset at their disposal is faced off against the consumer in an effective manner.

In-store televisions and other electronic media tools are transforming the consumer/brand relationship

A new era in Branding
New brand identification fasteners from Avery Dennison Retail Information Services give apparel brands and retailers an innovative new way to communicate and enhance brand identity by displaying highly visible printed brand names, retail names and logos on their products.

The Consumer Goods Technology 2004 award winner for Product Innovation earned its place in the spotlight not only for its recent success in both recognizing and satisfying a consumer need, but for doing so within a collaborative alliance.

Heineken is taking its promotions to a more responsible level by including a message on all Heineken brand bottles and cans worldwide that invites consumers to visit a newly developed responsible consumption Web site.