Marketing Tactics

If your mandate plate isn't full enough, don't fret.

Even though most diet fads come and go faster than a Britney Spears wedding ceremony, there appears to be one universal mission statement about health that rings true from sea to shining sea: A well-balanced diet and plenty of exercise are key ingredients to a quality life.

In October 2002, at the National Association of Convenience Stores, Slim Mints Weight Loss Breath Mints nabbed 82 new customers.

A troubling problem facing the video game industry is the perpetual charge to create next generation consoles.

A new product offering from Digital View Group called Viewstream delivers promotional and advertising messages directly to consumers via at-shelf video units placed at the point of purchase.

Maybe its just me, but at times it feels like the consumer goods industry is as unforgiving as a modern-day battlefield.

Beech-Nut dishes up the perfect launch

Ocean-Spray opens a new tool to improve packaging info accuracy