Marketing Tactics

Sales & Marketing Summit 2006

Building profitable brands and partnerships; agenda provides wide-range expertise
Guinness Changes Tradition with Contemporary New Look

DIAGEO-Guinness USA decided it was time for change and gave the traditional Guinness packaging a contemporary new look, which debuted on Guinness Draught cans and bottles last month.
Our Value Proposition

The closing of the May issue marks a bittersweet time for CGT.
Colgate Commands Share in Natural Care Market

As part of its strategy to focus on its higher-margin oral and personal care businesses, Colgate-Palmolive Company agrees to purchase Tom's of Maine.
New Age of Private Label

Procter & Gamble's quest to debunk competitors that too closely mimic its brand packaging is a testament to the sophistication of the new age of private label product.
MeadWestvaco Deters Retail losses

To date, most retailers rely on plastic packaging to discourage thieves who were slitting packages open, grabbing the contents and dropping empty packaging back on shelves.
The Brand Erosion Crisis

Private labels are winning. What are you going to do about it?
Brand Shedding: When Will It End?

As of late, it seems as though a rising number of manufacturers are dumping very profitable business units in order to focus on a core group of products and get business back on track.

Catching Up With Donagh Herlihy, VP & CIO, Wm. Wrigley Jr. Co.