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Marketing Tactics

  • Colgate Commands Share in Natural Care Market

    As part of its strategy to focus on its higher-margin oral and personal care businesses, Colgate-Palmolive Company agrees to purchase Tom's of Maine.

  • Our Value Proposition

    The closing of the May issue marks a bittersweet time for CGT.

  • The Brand Erosion Crisis

    Private labels are winning. What are you going to do about it?

  • New Age of Private Label

    Procter & Gamble's quest to debunk competitors that too closely mimic its brand packaging is a testament to the sophistication of the new age of private label product.

  • MeadWestvaco Deters Retail losses

    To date, most retailers rely on plastic packaging to discourage thieves who were slitting packages open, grabbing the contents and dropping empty packaging back on shelves.

  • Brand Shedding: When Will It End?

    As of late, it seems as though a rising number of manufacturers are dumping very profitable business units in order to focus on a core group of products and get business back on track.

  • Crayola Adds Color to Music

    Crayola partners with GPX, a designer and manufacturer of consumer electronics products, to launch an entertaining line of audio and video products, dubbed "Feel the Color of Music"

  • Demand-Driven Trade Promotions Management

    By re-vamping its trade promotions process, Beech-Nut creates optimal visibility on the basis of demand-driven activity
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