Marketing Tactics

As of late, it seems as though a rising number of manufacturers are dumping very profitable business units in order to focus on a core group of products and get business back on track.

A data analytics solution helps Yakult understand its consumers and plan promotions better.

Procter & Gamble plugs into the air care market with a noticeable, new scent

Procter & Gamble deemed Super Bowl XL as the perfect venue for the debut of its multi-million dollar advertising campaign for Gillette's revolutionary wet shaving systems for men.

Sony of Canada Ltd. deploys FirstLogic's data quality technology with SAP's solution-based connectivity to manage the cleansing of its customer databases.

Maxell Corporation's classic, black-and-white "blow-away guy" image is the centerpiece of a new multi-million dollar integrated marketing campaign.

After watching a recent NFL playoff game that had more ups and downs than a Disney World rollercoaster, it dawned on me just how fast things can change for the better or worse.

Kraft Foods Inc. successfully completes its multi-year, voluntary trans fat reduction effort in the United States and prepares to meet the January 1, 2006 U.S. Food & Drug Administration (FDA) deadline for on-pack trans fat labeling.