Marketing Tactics

Even though the modern-day facelift is a last-ditch effort in the never-ending quest to remain youthful, the principles behind the facelift make perfect sense.

New technology and metrics create a compelling case for consumer goods firms to revisit online initiatives.

Welch's hits the Web to track promotion performance

Electronic Arts beats the supply chain game with a robust front and back-end strategy

Welch's BOOSTS its demand plans and trade promotions

For many, a hot cup of Starbucks coffee is an everyday ritual.

Mastering the art of category management

For consumer goods companies, especially those in the grocery industry, trade promotions can be vital to maintaining a competitive edge.