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Marketing Tactics

  • Making The List

    Last month I told you I could not believe it was fall, and now here I am thinking about winter and holidays and the New Year.
  • Food

    In 2000, Nestle USA identified the strategic opportunity to establish and maintain meaningful relationships with its end-consumers.
  • Coke Breaks Ground In Calorie-Burning Drink Category

    The Coca-Cola Company's latest calorie-burning innovation, Enviga, hit the U.S. market in the Northeast this month and will roll out nationally in January 2007.
  • Disney Launches New Food Policy

    The Walt Disney Company introduced new food guidelines for licensed foods and promotions aimed at children.
  • Time Flies

    As I write this note and ponder the October issue, I can't believe that fall is already here.
  • Coca-Cola Heats Things Up

    Coca-Cola Co. unveiled its Far Coast brand of premium brewed beverages to an awaiting Toronto marketplace in September 2006.
  • Unilever Unifies Online

    One of the largest CG companies undertakes re-branding through Web site revamp
  • Catching Up With Lisbeth Valther Pallesen, LEGO Group

    Kara Romanow sits down with Lisbeth Valther Pallesen, executive vice president, community, education & direct division for the LEGO Group.
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