Marketing Tactics

Ocean-Spray opens a new tool to improve packaging info accuracy

In 1987, Nike started a revolution by unleashing The Air Max running shoe, the first of its type to incorporate Nike-AIR cushioning, which put a comfy new spin on athletic footwear and sent the industry-at-large back to the drawing board.

It amazes me that failed technology implementations that occurred years ago continue to make headlines today.

The Crayola brand owner draws on Siebel to brighten trade promotions.

The American Marketing Association defines a brand as a "name, term sign, symbol or design or a combination of them, which is intended to identify the goods or services of one seller or group of sellers and to and to differentiate them from those of competitors."

When it comes to unforgettable advertising campaigns, Miller Brewing Company is the creme-de-la-creme, however, the company wasn't always sitting in the "front row" of pop-culture marketing tactics.

Cheez-It Gets a New Twist

How Procter & Gamble saved one of its key brands