Marketing Tactics

Not too long ago, coffee only came in one flavor.

Hormel's Competitive Edge Hormel Foods Corporation sinks its teeth into Interactive Edge's XP3 Suite to better analyze syndicated scan and panel data and to automate the updating of its customer business planner.

Attendees visit the exhibit floor at the National Retail Federation 93rd Annual Convention and Expo in New York City January 12, 2004.

If your mandate plate isn't full enough, don't fret.

Even though most diet fads come and go faster than a Britney Spears wedding ceremony, there appears to be one universal mission statement about health that rings true from sea to shining sea: A well-balanced diet and plenty of exercise are key ingredients to a quality life.

In October 2002, at the National Association of Convenience Stores, Slim Mints Weight Loss Breath Mints nabbed 82 new customers.

A troubling problem facing the video game industry is the perpetual charge to create next generation consoles.

A new product offering from Digital View Group called Viewstream delivers promotional and advertising messages directly to consumers via at-shelf video units placed at the point of purchase.