Marketing Tactics

In 2000, Nestle USA identified the strategic opportunity to establish and maintain meaningful relationships with its end-consumers.

The Coca-Cola Company's latest calorie-burning innovation, Enviga, hit the U.S. market in the Northeast this month and will roll out nationally in January 2007.

The Walt Disney Company introduced new food guidelines for licensed foods and promotions aimed at children.

As I write this note and ponder the October issue, I can't believe that fall is already here.

Coca-Cola Co. unveiled its Far Coast brand of premium brewed beverages to an awaiting Toronto marketplace in September 2006.

One of the largest CG companies undertakes re-branding through Web site revamp

Kara Romanow sits down with Lisbeth Valther Pallesen, executive vice president, community, education & direct division for the LEGO Group.

SC Johnson, the $7-billion manufacturer of consumer household products, announces the U.S. launch of Glade PlugIns Scented Oil Light Show, an innovative new product enabled by a license to Color Kinetics' world-wide patent portfolio.