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Marketing Tactics

  • Church & Dwight Makes Use Of Marketing Information

    Church & Dwight Co. Inc. and ACNielsen U.S. form a long-term arrangement designating ACNielsen as its primary provider of marketing information services on a global basis.

  • Optimizing Process

    Gus Barber started Barber Foods with one employee, a butcher knife and an old truck. He had a 1,000 square foot facility and delivered beef to restaurants and markets in Portland, Me.

  • Food

    In 2000, Nestle USA identified the strategic opportunity to establish and maintain meaningful relationships with its end-consumers.

  • Coke Breaks Ground In Calorie-Burning Drink Category

    The Coca-Cola Company's latest calorie-burning innovation, Enviga, hit the U.S. market in the Northeast this month and will roll out nationally in January 2007.

  • Disney Launches New Food Policy

    The Walt Disney Company introduced new food guidelines for licensed foods and promotions aimed at children.

  • P&G Sheds Sure

    Procter & Gamble Co. (P&G) sold its Sure deodorant brand to Innovative Brands, the same company that bought Pert shampoo from the company earlier this year.

  • Consumer Goods Growth & Innovation Forum 2006

    Kimberly-Clark, Kraft, Hershey and Others Share Product and Process Innovation Strategies

  • Making The List

    Last month I told you I could not believe it was fall, and now here I am thinking about winter and holidays and the New Year.
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