Marketing Tactics

As an example of how marketers are using scent in advertising, Kraft Foods Inc. ran five rub-and-sniff ads for some of its products, including Chips Ahoy and Philadelphia Cream Cheese, in a special edition of Time Warner's People magazine, reports the Wall Street Journal.

Nestle consumer relationship marketing program earns the company kudos

The Coca-Cola Company's latest calorie-burning innovation, Enviga, hit the U.S. market in the Northeast this month and will roll out nationally in January 2007.

The Walt Disney Company introduced new food guidelines for licensed foods and promotions aimed at children.

Procter & Gamble Co. (P&G) sold its Sure deodorant brand to Innovative Brands, the same company that bought Pert shampoo from the company earlier this year.

Kimberly-Clark, Kraft, Hershey and Others Share Product and Process Innovation Strategies

Last month I told you I could not believe it was fall, and now here I am thinking about winter and holidays and the New Year.

In 2000, Nestle USA identified the strategic opportunity to establish and maintain meaningful relationships with its end-consumers.