Marketing Tactics

To drive global growth and market leadership of the Nike and affiliate brands, Nike Inc. announces plans to focus on creating premium consumer experiences built on product innovation, brand leadership and an elevated retail presence.

For the first time since 1998, Coca-Cola will advertise during the Super Bowl. According to Adweek, Coca-Cola was content buying the pods immediately prior to the telecasts, while competitor Pepsi dominated the in-game airwaves.

Peet's Coffee & Tea Inc., a specialty coffee roaster and marketer, continues its grocery expansion in New England with the availability of its fresh, deep-roasted coffee within Stop & Shop Supermarkets, a division of Royal Ahold.

Sony Electronics and Circuit City Stores Inc. launch free online education resources to help consumers learn about consumer electronics products and technologies.

Cadbury Schweppes Americas Beverages (CSAB), whose brands include Dr Pepper, 7UP, Snapple, A&W Root Beer, Hawaiian Punch, Canada Dry, Mott's and numerous others, is working with MasterCard and USA Technologies to enable Dr Pepper and Snapple vending machines in Dallas, New York and Chicago to accept credit card payments.

Service and having products in stock proved to be much more important than price this holiday season, says a recent survey of U.S. holiday shoppers by the tax firm KPMG. This

Kellogg Company says it's coming to the rescue of woman looking for an evening snack without the guilt, with new Special K Chocolatey Delight.

In a recent survey commissioned by Sara Lee Food & Beverage, 73 percent of consumers incorrectly identified their bread as 100 percent whole wheat when it actually has similar nutritional make-up to traditional white bread.