Williams-Sonoma Catalogue Strategy Sizzles

Williams-Sonoma Inc. awards R.R. Donnelley & Sons Company a multi-year contract to provide the combined print and logistics services for namesake concept, Williams-Sonoma Catalog For Cooks, and emerging brands Williams-Sonoma Home and West Elm catalogs. Williams-Sonoma utilizes catalogs as a critical component of its multi-channel marketing strategy. "The combined strength of the people, technology, distribution scale and overall capabilities of RR Donnelley gave us the confidence to entrust them with the catalog production of three of our pre-eminent brands," says Patrick Connolly, executive vice president and chief marketing officer for Williams-Sonoma Inc.