Marketing Tactics

Kraft Foods Inc. announces that Jeri Finard, executive vice president and chief marketing officer (CMO), has decided to leave the company for personal reasons.

NBA legend Magic Johnson is the top-rated athlete when it comes to the business side of corporate endorsements in a survey by sports marketing agency TSE Sports & Entertainment. TSE's first annual "AB" (Athlete Buiness) ratings are calculated by surveys from 213 marketing executives who use athletes for corporate purposes.

Albertsons premiers Redbox DVD rental kiosks in select stores throughout the Western United States.

Harp's Food launches a customer reward program driven by Pay By Touch.

Kimberly-Clark (K-C) Corporation unveils the structure for its new Global Marketing organization as part of its ongoing effort to extend its brand-building capabilities, accelerate growth and product innovation, and improve the effectiveness of its marketing resources.

Coty Inc. signs an agreement with Grey's Anatomy star Katherine Heigl to be the face of the first new women's fragrance from Nautica.

I was fortunate to meet with, interview and even "hang out" with some excellent business leaders over past month.

A "win-win-win" scenario for the retailer, the manufacturer and the shopper