Marketing Tactics

Irene Rosenfeld, CEO of Kraft Foods Inc., announced in late February a comprehensive strategy to accelerate the company's growth.

ConAgra Foods focuses on consumer to gain stronger strategic partnerships with customers

Following the recent release of its first-ever line of baseball cleats, Under Armour forms a partnership with the Chicago Cubs that includes firstever signage on two outfield doors in left and right field at historic Wrigley Field.

A recent poll conducted by Hallmark Cards Inc. revealed that 90 percent of consumers want more choices in encouragement cards that allow them to share support in unique ways for people in real life situations.

HPG, the licensing team of Hasbro Inc., signs a licensing agreement that will launch an extensive apparel collection in Steve & Barry's stores nationwide in Spring and Fall 2007.

Weighing in on internal transition and external collaboration

The Maytag brand recently conducted a nationwide search for the new Maytag repairman, the longest running real-life advertising character on network television.

PEEPS marshmallow brand candies from Just Born Inc. were recently represented by amateur athlete Bruce Hochman in a Century (100-mile) bike ride around Lake Tahoe, Nevada, to raise money for The Leukemia & Lymphoma Society (LLS).