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Marketing Tactics

  • Coca-Cola Launches Conservation Campaign

    The Coca-Cola Company pledges to lead its global beverage operations, including those of its franchise bottlers, to replace the water it uses in its beverages and their production.

  • Hispanic Marketing

    CG companies start to leverage this group's buying power

  • Maytag's New Repairman Hits Airwaves

    The Maytag brand launches its first major advertising campaign since being acquired by Whirlpool Corporation last year.

  • Kraft Launches New Products In 3D

    Kraft Foods Inc. showcased more than 70 new food and beverage products in an Internet-based virtual world at the 2007 Food Marketing Institute (FMI) Supermarket Convention last month in Chicago.

  • Cadbury Schweppes and Vita Spice Up Grilling Season

    Cadbury Schweppes Americas Beverages (CSAB) and Vita Food Products Inc. form a licensing partnership and announce a new line of savory soda-flavored sauces and marinades that feature the popular sodas Dr Pepper, 7UP and A&W Root Beer.

  • The Collapsing Value Chain

    Managing core competencies to better understand and react to consumer demand.

  • American Italian Pasta Reintroduces Multi Grain Pasta

    In an effort to help consumers more easily identify better-for-you pasta products that truly offer real whole grain nutrition, American Italian Pasta Company (AIPC), the largest producer of dry pasta in North America, has reintroduced its Mueller's, Heartland and Golden Grain multi grain pasta lines under a whole grain banner.

  • Wm. Wrigley Jr. Company Elects New Officer

    The Board of Directors of the Wm. Wrigley Jr. Company elects Max Grishakov, vice president and general manager -- Wrigley Russia, as an officer of the company.
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