Marketing Tactics

CGT interviews Joe Patti, Vice President, Retail Planning & Category Management, National Retail Sales, Anheuser-Busch Inc.

Irene Rosenfeld, CEO of Kraft Foods Inc., announced in late February a comprehensive strategy to accelerate the company's growth.

ConAgra Foods focuses on consumer to gain stronger strategic partnerships with customers

Following the recent release of its first-ever line of baseball cleats, Under Armour forms a partnership with the Chicago Cubs that includes firstever signage on two outfield doors in left and right field at historic Wrigley Field.

A recent poll conducted by Hallmark Cards Inc. revealed that 90 percent of consumers want more choices in encouragement cards that allow them to share support in unique ways for people in real life situations.

HPG, the licensing team of Hasbro Inc., signs a licensing agreement that will launch an extensive apparel collection in Steve & Barry's stores nationwide in Spring and Fall 2007.

Weighing in on internal transition and external collaboration

Williams-Sonoma Inc. awards R.R. Donnelley & Sons Company a multi-year contract to provide the combined print and logistics services for namesake concept, Williams-Sonoma Catalog For Cooks, and emerging brands Williams-Sonoma Home and West Elm catalogs.