Kmart, a wholly owned subsidiary of Sears Holdings Corporation, adds 32 new products to its assortment of private label beverages under the American Fare brand name.
Coty Inc. signs an agreement with actress Katherine Heigl to be the face of the first new women's fragrance from Nautica, following the signing of a global licensing agreement to create new fragrances and beauty products.
Wal-Mart Stores Inc. released the initial results of its Packaging Scorecard, which evaluates Wal-Mart and Sam's Club suppliers on the sustainability of their packaging and offers suggestions for improvement.
The Hershey Company signs a multiyear agreement with GSI Commerce Inc. to provide a full-service, direct-to-consumer solution for its online gift store Hershey's Gifts (www.hersheysgifts.com) and catalog Mauna Loa (www.maunaloa.com).
Tupperware announces the launch of its 2007 Translations in Tupperware Global Design Contest and is challenging the public to put their creativity to work.
Six Flags Inc. forms multi-year sponsorship and marketing alliance with Sara Lee Food & Beverage and Sara Lee Foodservice, divisions of Sara Lee Corporation, under which the two divisions will become a Six Flags Corporate Alliance Partner and Sara Lee's Ball Park brand will become the Official Hot Dog of Six Flags.
HPG, the licensing team of Hasbro Inc., signs a licensing agreement that will launch an extensive apparel collection in Steve & Barry's stores nationwide in Spring and Fall 2007.
