Barbie Introduces New Eco-Friendly Line

Just in time to celebrate Earth Day in style, Barbie introduces a collection of eco-friendly accessories for girls with the debut of "Barbie BCause." This collection repurposes excess fabric and trimmings from other Barbie doll fashions and products that would otherwise be discarded, offering girls a way to make an environmentally-friendly fashion statement with patchwork-style accessories.

"Barbie is always a reflection of current cultural trends and issues, and girls are increasingly aware of making a green statement," says Richard Dickson, senior vice president of marketing, media and entertainment, worldwide, Mattel Brands. "Barbie BCause is for eco-conscious girls who believe that being environmentally-friendly is the right thing to do, and we are thrilled to give extra meaning and extra style to what was once just extra Barbie doll fabric."