Belk Upgrades Promotion Management

Belk deploys the Connect3 AMP Performance Series platform for promotion management. Belk is using the software to plan and manage complex promotions, including building and execution. Integrated with Belk's existing merchandising, inventory and POS systems, the Connect3 series gives Belk additional visibility into, and control of, the promotion process. Belk can now preview in-process promotions using a Web interface, eliminating manual proofing steps. "By providing a tool that supports a well-defined process, we are able to more effectively and efficiently provide the right products, at the right prices, into our targeted customer markets with a greater degree of accuracy," says Steven Hunter, senior vice president, MIS, Belk.