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Coca-Cola Launches Conservation Campaign

The Coca-Cola Company pledges to lead its global beverage operations, including those of its franchise bottlers, to replace the water it uses in its beverages and their production. The company will focus its actions in three core areas:
1) reducing the water used to produce its beverages,
2) recycling water used for beverage manufacturing processes, and
3) replenishing water in communities and nature.
The pledge was announced at the annual meeting of WWF in Beijing, where Coca-Cola launched a multi-year partnership with WWF to conserve and protect freshwater resources. This $20 million commitment will be used to help conserve seven of the world's most important freshwater river basins, support more efficient water management in its operations and global supply chain, and reduce the company's carbon footprint. "We are focusing on water because this is where The Coca-Cola Company can have a real and positive impact," says E. Neville Isdell, chairman and CEO of The Coca-Cola Company. "Our goal is to replace every drop of water we use in our beverages and their production. For us that means reducing the amount of water used to produce our beverages, recycling water used for manufacturing processes so it can be returned safely to the environment, and replenishing water in communities and nature through locally relevant projects."
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