Marketing Tactics

As part of its commitment to corporate social responsibility, Sara Lee Corporation, the producer of coffee flagship brands such as Douwe Egberts, Merrild, Maison du Cafe and Marcilla, is doubling its worldwide procurement of sustainable coffee.

Channel M deploys BroadSign digital signage technology to deliver in-store programming at Nordstrom and Ashley Furniture HomeStore.

This week, Kimberly-Clark Corporation announced the opening of its new Innovation Design Studio, which incorporates the use of a proprietary virtual reality system to help identify innovations, gain key insights and strengthen customer relationships.

Virgin Megastore deploys the Epson media content delivery system to expand its digital marketing technologies.

Campbell Soup Company lined grocery store shelves nationwide this month with its limited edition pink and white cans of condensed soup in support of National Breast Cancer Awareness Month.

Mountain Dew AMP Energy, along with the Army National Guard, will sponsor Dale Earnhardt Jr. when the popular stock-car driver joins Hendrick Motorsports for the 2008 NASCAR Sprint Cup Series campaign.

The Wm. Wrigley Jr. Company's Orbit, Extra and Eclipse sugar-free chewing gums have earned the American Dental Association (ADA) Seal of Acceptance. Orbit, Extra and Eclipse are the first gums in the United States to earn this recognition because they are clinically proven to help fight cavities, strengthen teeth and reduce harmful plaque acids.

Jesse Deol, director of manufacturingat HP discusses how change can lead to better business outcomes.