Marketing Tactics

A valuable use case for RFID surfaced when Kimberly-Clark announced it would equip promotional displays with a mobile RFID tagging solution it developed with OATSystems and ADASA to improve the execution of in-store product promotions.

The HERO Campaign for Designated Drivers, a national grassroots drunk driving prevention organization, is teaming up with Coors Brewing Company to reward safe driving and alcohol responsibility.

More than 110 years after the ice cream float was first invented, Cadbury Schweppes Americas Beverages will introduce A&W and Sunkist Floats, which aim to recreate all the rich creamy frothiness of a real ice cream float -- only in a bottle.

Coca-Cola North America enters into a two-year agreement with ExerciseTV, the first comprehensive, on-demand network dedicated to fitness, sports training and motivational programming.

A first of its kind in the direct selling industry, Avon Products Inc. and Suze Orman, renowned personal finance expert,award winning television host and bestselling author, form a special partnership to provide financial empowerment to women around the world.

The HERO Campaign for Designated Drivers, a national grassroots drunk driving prevention organization, is teaming up with Coors Brewing Company to reward safe driving and alcohol responsibility.

Borders has launched a co-branded online store with support from Sony, offering digital downloads of more than 25,000 e-books.

Nike Inc.'s wholly owned subsidiary Nike Vapor Ltd. acquires 19.9 percent of Sports Direct International's holdings in Umbro plc.