Marketing Tactics

This St. Patrick's Day, Korbel Champagne Cellars created the "Irish Kiss." This festive Korbel cocktail is bubbly and refreshing, and most importantly ' it's green.

Ingrid Hoffmann, host of the Food Network show "Simply Delicioso," is the new spokesperson for Mars Snackfood US' celebration solution-based Web site, BrightIdeas.com.

Starting January 1, 2011, Nike Inc. will be the equipment supplier of the French Football Federation (FFF) until the end of the 2017-2018 season.

As part of its 2008 Olympic-themed platform and as an official supplier to the 2008 U.S. Olympic Team, Kimberly-Clark's Kleenex brand facial tissues will produce a 40-minute documentary entitled "let it out: the movie".

Foodtown implements a customizable in-store nutritional program to support its newly launched "Easy to Eat Well" program.

Tommy Bahama launches tommybahama.com, the brand's new e-commerce site with Escalate Retail's Blue Martini E-Commerce Suite.

For the past three years, Anheuser-Busch brewmasters have brewed special batches of beer crafted to complement the changing seasons.

Wakefern Food Corporation, MediaCart Holdings and Microsoft Corp. recently revealed details of a nine-month, next-generation computerized shopping cart pilot for potential rollout to all ShopRite stores.