Nielsen Expands Analytics Services
The Nielsen Company signs a definitive agreement to acquire IAG Research Inc. for a purchase price of $225 million. IAG conducts research with viewers to measure the effectiveness of advertising and program engagement across television and the Internet. Its clients include major advertisers, advertising agencies, Internet providers, telecommunications services, television and cable networks and other content providers. Nielsen says it expects to complete the acquisition in the second quarter of 2008, and the executive team of IAG will join Nielsen following the merger.