Coca-Cola Reveals Vintage Bottle

4/9/2008

Coca-Cola North America (CCNA) introduces a special vintage Coca-Cola bottle called the 1906 "Diamond Label," which hits stores nationwide this week. The introduction of this limited edition bottle comes on the heels of CCNA's successful Holiday 2007 release of the 1899 Hutchinson bottle, which was quickly snatched up by Coca-Cola collectors. Before the introduction of the curvy Coca-Cola contour bottle in 1916, Coca-Cola was sold in straight-sided bottles. Similar to the bottles used for other beverages, they were distinguished as Coca-Cola bottles from 1900 to 1916 by their diamond-shaped paper labels. In fact, the diamond paper label itself was registered as a trademark in 1907. The diamond labels featured either "Atlanta, Ga." or the signature of Asa Candler, who was then president of The Coca-Cola Company. Most of the paper labels from these early bottles have not survived; bottles with the original labels are highly sought by collectors. "These one-of-a-kind bottles help people celebrate their special relationship with Coca-Cola that goes beyond its great taste. This package invites consumers to another journey in time - back to 1906 when the deliciously uplifting product they love was packaged in an equally appealing predecessor of today's global iconic contour glass bottle," says Hendrik Steckhan, president and general manager, Sparkling Beverages, Coca-Cola North America.