Marketing Tactics

Consumers Will Soon Benefit from Reebok's Reinvention of the NHL Uniform

There are roughly 75 million avid football fans in the United States, many of whom show their loyalty to the game by devotedly following their hometown teams.

Unilever Creates a "Win-Win-Win" with All Small & Mighty

After speaking with young female athletes across the United States, Nike discovered that they feel "unequal" when it comes to being respected in sports.

Bacardi Innovates What it Does Best

Jordache Enterprises unveils its latest advertising campaign featuring the supermodel, designer, entrepreneur and famed TV personality Heidi Klum.

American Italian Pasta Company (AIPC), the largest dry pasta producer in North America, has been honored as the Pasta "Category Colonel" for the seventh straight year by PL Buyer magazine in recognition of the company's outstanding private label pasta sales efforts.

After growing more than $2 billion to $6.1 billion between 2002 and 2006, the natural and organic personal care products market is expected to post another increase by 2012 with projected sales of nearly $10.2 billion.